Anna Helton —

The architectural firm’s website design highlights the uniqueness of its projects and the company’s minimalist style, creating a visually striking yet user-friendly interface. The focus is on showcasing architectural works through large visuals, clean lines, and a well-structured presentation of information.

The experience used dreamlike atmosphere, sensory shifts, and simple interaction mechanics to explore how adults might behave when a space gives them permission to be less composed, more creative, and slightly strange.

Staged over one evening in an open-plan studio, the experience was built as a sequence of thresholds, cues, and interaction points rather than a fixed program. Guests arrived dressed as younger versions of themselves, crossed a ritualised entry sequence, and moved into a landscape of self-directed experiences combining flavour experimentation, collaborative making, conversation prompts, secret tasks, and social games.

The overall design used threshold moments, ambiguous objects, and low-pressure prompts to make the social space feel both slightly unreal and easy to inhabit, allowing interaction to emerge between participants rather than be formally directed.

In this self-directed project, I led the experience end to end, covering concept development, experience design, creative direction, interaction design, graphic design, set design, prop making, and facilitation.

The architectural firm’s website design highlights the uniqueness of its projects and the company’s minimalist style, creating a visually striking yet user-friendly interface. The focus is on showcasing architectural works through large visuals, clean lines, and a well-structured presentation of information.

The design of the MoveOn sportswear website combines dynamic visuals with intuitive navigation, creating a complete user experience that immerses visitors in a sense of movement and style. The focus is on clean forms, contrasting elements, and an easy-to-navigate structure.

I help businesses and personal brands look professional and modern in the digital space. My projects combine visual aesthetics, clear structure, and an intuitive user experience. My main areas of expertise are web design, website development on Tilda, and brand identity design. Every project is created with a focus on uniqueness and effectiveness.